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Course: ITI8740 Software Development Team project
Course alias: ITX8522 Software Entrepreneurship Project
Lecturer: Martin Verrev
Langugage: English
Credit Points: 12 ECT
Contact: martin.verrev ätt, ICT-422
Date, time, location: Thursdays, 16:00-17:30, ICT-411
Teams channel: ITI8740/ITX8522 Software Development Team Project (2023), regsitration code: luebnk4
Course archive:

Primary Goals

The primary purpose of the goal is to give an experience of analysing, specifing, developing and documenting a a real life business problem. Also to organize a teamwork and apply agile development methods to solve said problem.

Completing the Course

The course will complete with a set of presentations by each student and a demo day before January 15, 2024.

By the end of the course:

  • MVP has been completed and is usable by external users.
  • User testing has been completed on MVP, real feedback.
  • Spoken at least with 1 real catering provider/accommodation venue.
  • Figured out and validated pricing model.
  • ...
  • Have compiled project documentation.


Week 1: Introduction. Finding Problem to Solve


Week 2: Presentation of ideas. Team formation

Assignment: Please think of the problem you want to solve and be ready to present it in 90 seconds. Do not overthink - pick something you would like to do.


Week 3: Introduction to Lean Startup

Assignment As a team please create an initial project environment, decide (see slides from lecture 2).


Week 4: Exercise in Lean Canvas


Week 5: Talking to Customers


Week 6: Development Process for MVP


Week 7: Flows. Wireframes. Domain Model


Week 8: Modelling Continued

Introductory Excercise

Week 9 - 10: Content Hacking

As a homework: Create the wireframes desribed here: Assignment for class 8


Week 11: Metrics


Week 12: Introduction to Branding


Week 13: Guest lecture: Jaanus Sakkis

Guest lecture by Jaanus Sakkis [[1]], an experienced designer, UX expert and artist.

Week 14: Practical Branding

We will review and discuss the worksheets provided on week 12.

Week 15: Guest lecture

Märt Aro [2], a co-Founder of DreamApply, education innovator, edtech enthusiast, TEDx & keynote speaker will be sharing his startup experiences and lessons learned.

Read also:

Week 16: How to Pitch and Present


During Exam Session: Final Demos


Presentation Format

  • 3 minute pitch. (without slides)
  • 10 minutes technical presentation. (slides may be used)
  • 10 minutes - discussion and questions.

Pitch Structure

1. _Intro_ (10 sec) Who are you? One memorable sentence about your idea.
2. _Why, Who, What_ (90 sec) What is the value you are creating? Who is the target whose problem you are solving?
3. _The secret sauce_ (30 sec) What makes your solution unique?
4. _Future vision, business model_ (40 sec). What is the potential for growth. What is the plan to make money? How to get to customers?
5. _Team_ (20 sec) What relevan experience does the team have.
6. _End statement._ Finish your pitch with a strong statement.

Points to cover for technical presentation

1. Primary features of the project
2. Validation - how it was done and what was learned?
3. Outcomes - what was implemented (and what not)
4. The science behind and lessons learned - did the method chosen work, can it be applied to somewhere else.
5. Next steps - was the project worth solving, will it be continued, any master thesis topics. etc.

Supplementary Materials


  • 91 < score -- grade 5 (excellent)
  • 81 < score < 90 -- grade 4 (very good)
  • 71 < score < 80 -- grade 3 (good)
  • 61 < score < 70 -- grade 2 (satisfactory)
  • 51 < score < 60 -- grade 1 (acceptable)

score ≤ 50 -- a student has failed the course